Context is the whole thing.

There's a version of AI advice that goes: "here's a prompt, go use it." And then people try it, get something generic back, and decide the whole thing is overhyped. Which is completely understandable, because they were handed a tool with no context and told to figure it out.

That's what this site is trying to fix. Every prompt here comes with the thinking behind it — when to use it, what to give the AI so it can actually help you, and how to adapt it for your specific situation. Because a prompt without context is just a template, and templates give you template results.

This site exists because of a running conversation between two people who got deep into AI tools out of genuine curiosity — and started sharing everything that actually worked. Not the impressive stuff. The useful stuff. The things we figured out the hard way so other people don't have to.

The person behind theduck.fyi is Stephanie, a senior product leader who thinks about systems, context, and how tools actually get used by real humans. The other half of the brain trust is Jess, also a senior product leader — opposite sides of the same coin. Complementary thinkers who approach the same problems from different angles and end up somewhere neither would have gotten to alone. Between the two of us, we've built daily workflows, integration setups, prompting systems, and more than a few things we're still figuring out. The good stuff ends up here.

There's also a cheatsheet on this site that came from a different kind of moment: someone we know was handed an AI tool at work — "i dunno, try it and see if you can AI stuff" — with zero direction and zero context. So we made him something he could actually use. Once he had a real framework, he started making his own connections. That's what this looks like when it works.

The conversational bit matters too. A perfectly engineered prompt is efficient. But if you only ever drop a prompt and take the output, you're leaving most of the value on the table. The back-and-forth — the follow-up question, the "actually, what I meant was" — is where you learn what the tool can really do. This site will always favor that kind of working over just handing you a magic incantation.